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This is a guest post by Marcia Yudkin If you hate screaming headlines, exaggerations and a hard sell, you may find it hard to know how to write copy that presents you and your offerings in an interesting way.

Simply describing what you do in no-frills fashion may seem too dull. Then spice up your copy writing with one or more of these six verbal techniques. Use nedd mini-stories to bring abstract points to life.

For instance, in the promotion for an information marketing course, I wrote: Specifics are always more appealing and persuasive than generalities. Another way to add flavor is to use language that implies seeing, hearing, touching, smelling or tasting.

24 Ways You Can Immediately Spice Up Your Sex Life. Whether it's " Sometimes I need a little extra somethin' somethin' to get in the mood. So I do all the things When I try on new Victoria Secret lingerie. When I whisper. Well, I'll tell you a secret: You don't have to overhaul your pantry to get started. Spices are naturally fragrant, but to reach their full flavor potential, they need. If it weren't for the spices I have in my pantry, the food I cook would taste half as good. That's because spices are the secret to bringing other ingredients to life. As you cook more, you can slowly build up your arsenal and get.

See this principle at work in some copy from Apple: The harder your services or products are for the average person to relate to, the more effective it is to compare them to something familiar.

Instead, twist what others say to make it unique. For instance: Your goal is to make your flyer, brochure or website a scrumptious pleasure to read while being also clear and on-point.

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The marketing results then go from slim pickings to a lip-smacking feast. Your email address will not be published.

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Anecdotes Use true mini-stories to bring abstract points to life. Sensory language Another way to add flavor is to use language that implies seeing, hearing, touching, smelling or tasting.

Analogies The harder your services or products are for the average person to relate to, the more effective it secert to compare them to something familiar. More From Story Bistro: An Interview with Jennifer Louden.

Melanie Kissell on November 30, at A post that could resurrect the Titanic!! Thanks, Marcia, for six unsinkable copy writing tips!

If it weren't for the spices I have in my pantry, the food I cook would taste half as good. That's because spices are the secret to bringing other ingredients to life. As you cook more, you can slowly build up your arsenal and get. Then spice up your copy writing with one or more of these six verbal techniques. the site you're now viewing, including the “secret sauce,” “ooey-gooey emails,” You don't have to organize the whole site with a metaphor; you can use it for. But that doesn't mean that you have to live a boring, sexless existence of drudgery. No way. I'm here to illustrate the many risqué ways that you can spice up.

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